If you passed by Howard Street in Chicago you can feel Pesach in the air. Pallet after pallet with thousands of packages of handmade Shmurah Matzah was being unloaded from a trailer arriving from New York filling the storage facility at the regional headquarters of Lubavitch Chabad of Illinois.
In 1954, the Rebbe began talking about the importance of eating authentic Shmurah Matzah, encouraging his followers to distribute it to every Jew they met and to teach them about its significance.
The Rebbe’s insistence that Shmurah Matzah be made available around the country went beyond words. In one notable example, he arranged that Chabad pay for Shmurah Matzah advertisements in Chicago through the Chabad emissary there at the time, Rabbi Shlomo Zalman Hecht.
Rabbi Meir Moscowitz, regional director of Lubavitch Chabad of Illinois, noted that the matzah will be used at sedorim throughout the state as the Shluchim of the 50 Chabad centers in Illinois move into high gear of Mitzvtah Matzah.